Since the advent of digital cameras, taking photographs has never been easier. Gone are the days where you have to buy camera film from time to time just to take some snapshots. Today, with the advancement of digital imaging and photography, taking light and memorable moments is as easy as few clicks. In the last decade, camera manufacturers have gained so much attention from consumers. The massive popularity of digital and instant photography has changed the course of many aspects of the society, including art, lifestyle, business, and the Internet in general.
At least two decades ago, being a professional photographer or enthusiast is very expensive. Aside from buying films, you have to invest a lot of money for camera body, lenses, and other accessories like tripod, flash, and bag. Simply put, photography was not a hobby for people with limited resources. However, with the availability and popularity of digital photography in the turn of new millennium, photography was made cheap. Nowadays, if you have a digital camera with you, whether it is a point-and-shoot camera or a DSLR (digital single lens reflex) camera, you can be an artist/professional photographer. Enhancing photos was also made easy. With the use of digital photo enhancing software like Photoshop and Lightroom, retouching, adjusting, and improving the quality of digital photos taken is much easier. Prior to the advent of digital photography and imaging, photographers have to master their dark room skills in order to improve the photos they took. With these factors, venturing into the world of photography is much easier, cheaper, and more versatile.
Digital imaging created a new industry, and with this, many businesses have found new opportunities. Although the industry of camera film and manual camera production was greatly affected by the popularity of digital cameras, new industries sprouted. Camera makers switched from making film cameras to manufacturing digital cameras. Photo studios have likewise flourished since maintaining such business has become more lucrative given that digital photography is relatively cheap. Professional photographers have also taken the benefit of the rise of digital age in photography. As it is, the common notion of people to photographers has drastically changed.
Today, in the world of streetwear and fashion, many brands are taking fashion photography seriously. Take the case of Loyalti Footwear UK, this brand has been tagged as one of the most dynamic streetwear brand to hit the market today. The company has invested on good quality photographs not only to promote the brand but also to establish its branding online. To know what we are saying, visit Loyalti Footwear UK website to see how great the photos they have.
Capturing and sharing memorable, funny, serious, and even petty moments has never been easier that today. Almost every teen and adult owns a digital camera, whether a real digital camera or a phone with built-in digital camera. With the help of social media sites like Facebook, Twitter, Instagram, Pinterest and Tumblr, sharing photos has become an exciting chore for many. If you want your friends or colleagues to know about what you are eating, wearing, or thinking, you can do so by snapping some photos and sharing them on the web. There is no stopping for this trend as more and more people are getting hooked with photography. The fashion industry was also revolutionized, thanks to digital photography. Any expert will tell you that the hash tag “#ootd” or “outfit of the day” has become the buzzword in the realm of social media, especially on Instagram.
Digital photography has indeed changed the attitude of people towards art, business, and lifestyle. Through the help of photography, the floodgates for better art, businesses, and culture has opened.